Aaron Patzer is an example of the Ultimate Affiliate Marketer
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I came across a post today at Techcrunch announcing that Mint, an online service that helps you manage your finances raised an additional $12.1 million in financing (in addition to a previous $4.9 million for a combined total of $17 million) - with venture capitals reportedly tripping over themselves to throw money at Mint. They ended up picking Benchmark Capital, one of the most reputable venture capitalist companies in the United States. Benchmark Capital has invested in some of the biggest companies online, such as eBay, AOL, bebo, Ofoto, Prosper and more - see Benchmark Capital’s portfolio here.
What struck me the most about the post however was the similarity between companies like Mint and affiliate marketers. According to the post, Mint makes it money from lead generations. Users click on presented opportunities 12-15% (i.e. click through ratio) of the time. Those are some pretty high conversion ratios, and with a user base of 160,000 ( e.g. RSS subscribers) and 10,000 new users per week - Mint is making some serious money. The online management service is the linkbait, and once you’ve signed up you are presented with “suggestions” (the affiliate offers) on how you could save money here and there.
I have nothing but admiration for companies like Mint, and this just a small example that shows you the possibilities of affiliate marketing. The sky is the limit.
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